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The increase in automobile usage across the world has fortified the opportunities of maintenance service garages. However, there are significant numbers of challenges in front of maintenance service providers at all stages of the business. This paper identifies, analyzes and prioritizes various challenges associated with the establishment and survival of garages specific to Indian context.

In this paper, challenges for automotive service garage are identified through expert opinion, garage survey and literature. A structural hierarchical framework of the identified challenges is established through structural models, including interpretive structural modeling and analytic hierarchy process.

This paper has identified nine challenges, namely proliferation of new models and variants; technological advancements in automobile systems; demand of better service quality; space and ambience requirements; labor requirements; requirement of modern support equipments, tools and spares; safety requirements and prevention of occupational hazards; environmental norms and concerns; proper documentation requirements. The drivers and dependent variables have been identified. A hierarchical framework of challenges has been established.

This paper provides a comprehensive list of challenges and their priority in establishing an automobile maintenance garage business in Indian context. This will help the budding entrepreneurs and existing maintenance organizations to focus on the challenges that necessitate immediate attention and corrective actions.

This paper provides a significant contribution in the literature of garage maintenance services, which is established on the viewpoint of different collaborators associated with this business. This study will be a foundation to investigate further in this domain.